After the COVID-19 pandemic, a new tourism environment is evolving. In these changes, Jeju aims to re-establish its status as a global tourist destination by strengthening collaboration with its largest overseas tourism market, China. In line with its post-COVID policies, China is proactively adopting dynamic changes, which involve formulating new support policies and corporate strategies across the entire tourism sector. This forum aims to pioneer the exploration of the Jeju-China tourism cooperation 2.0 era, focusing on the core of these changes and new opportunities.