Jiwoong KIM director of Trip.com Group, majored in law at Peking University in China. Before joining Trip.com Group, he held key positions in the National Assembly of the Republic of Korea, including the floor leader's office, the standing chairman's office where he was responsible for legislation/policy/inspection/public affairs.
Afterwards, he was in charge of PA consulting for leading companies at a consulting firm, including legal&policy analysis and response strategy establishment, crisis management, external cooperation and communication strategy, reputation management and branding, etc.
Since joining Trip.com Group, he has been in charge of GR&DM, reviewing business strategy planning and risks in response to various changes in laws/policies/situations, and promoting promotional and marketing cooperation projects with governments, companies around the world.