In the era of globalization and localization overlapping, efforts to secure regional competitiveness by cities themselves are as crucial as the role of nations. Therefore, in this session, we aim to examine the direction of the "Global Exchange Hub" project for revitalizing the old downtown and addressing urban issues in Jeju, along with global and domestic urban regeneration trends. We also seek to explore sustainable development directions and solutions for enhancing the regional competitiveness of the old downtown area.