HARA Hiroyuki is the President and Representative Director of Hakuju Institute For Health Science Co., Ltd., a Japanese long-established company founded in 1925. The company began with its founder’s wish to care for his mother’s health and has continued to develop a philosophy of preventive health for nearly a century.

Hakuju’s approach to health emphasizes balance in body and mind, daily health management, and the importance of maintaining well-being before illness or long-term care becomes necessary. Based on this philosophy, the company has expanded its work beyond healthcare products to include community-based health education and cultural initiatives that support healthier and more fulfilling lives.

As Hakuju approaches its 100th anniversary, HARA continues to carry forward the company’s founding spirit while exploring how a business can contribute to a society where people live longer, healthier, and more independent lives. His leadership reflects the values of a 100-year company: continuity, care for people, and management rooted in human well-being.