Michael BREEN is the CEO of Insight Communications Consultants, a PR consulting firm which he founded in Seoul in 2005. He has advised clients across a range of industries on how to promote their business and manage crises and reputational issues. Michael was the Seoul correspondent for The Washington Times and The Guardian. He is a past president of Seoul Foreign Correspondents’ Club. He has also worked as a consultant on North Korean issues. He writes columns for Korean and overseas newspapers and is the author of several books on Korea, most recently The New Koreans.