Todd Sample is a uniquely positioned ‘outsider on the inside’ with 23 years of professional experience in Korea. He has been successful in both a corporate and small business setting, with a proven skill set in brand building and marketing strategy development. Todd has experience in public relations, global communications, and change management. Highly proficient in the Korean language and culture, Todd has built a sizeable and influential personal network in both the Korean and foreign professional community. He has written regular columns for major Korean business newspapers and magazines and appeared on live Korean TV and radio as a regular panelist.
Todd Sampleis is currently CEO of Sample & Park Consulting, a market entry consulting firm, and CEO of Eathentic, a quickly growing social media-based food platform. He has worked as a vice president in the international strategy department at Korea Electric Power Corporation and as an executive consultant in the foreign investment public relations team at KOTRA, Korea’s national trade and investment promotion agency. Todd completed his master’s degree in foreign direct investment at the KDI School of Management and Public Policy.