Lucy Leiter was referred to by the German Vogue as “one of the most innovative, visionary and progressive entrepreneurs in the beauty sector“. As a co-founder and managing director of Shishi Chérie, the leading e-commerce platform for strictlyed, curated Asian beauty in the DACH region, she built up not just a successful company but furthermore raised a real hype about Korean cosmetics. Connecting the Asian beauty culture with the European hunger for beauty innovations is much more than a daily business for her. It is a passion. In a few years, the company grew from a pure B2C player to the exclusive B2B distributor for exquisite, high-potential niche Asian cosmetic brands. With her experience in all aspects of a cosmetic business formation, branding, and marketing, today Lucy Leiter consults together with her team all major premium & luxury retail companies in Germany, Austria & Switzerland, providing them the suitable products for their target group as well as individual marketing and sales strategy concepts.