Jungwha Choi is the first Asian to earn her doctorate in Translation Studies in 1986 at E.S.I.T., School of Interpretation and Translation, at the University of Paris III, after her undergraduate studies at Hankuk University of Foreign Studies. She gained insight into Korea’s brand positioning while actively participating in many international events and conferences, and played an important role as a member of the Presidential Council on National Branding. She is committed to conveying the true image of Korea to the rest of the world through various events, such as the CICI Korea Image Awards annual award ceremony, the CCF (Cultural Communication Forum), a meeting of leading figures in culture and communication, which provides an opportunity for them to get to know Korea. She also plays a bridging role between France and Korea as Secretary General of the Korea-France Club, established in 2015.
Choi received major awards such as the Palmes Académiques in 1992 and was the first Korean woman to receive the Legion d’Honneur in 2003 from the French government for her contribution to education, communication, and cultural exchange. She is currently a professor at Hankuk University of Foreign Studies, the president of Corea Image Communication Institute (CICI), and the co-president of the 5.4 Club.