As the Head of the Local Center and Chief Consulting Officer at MYSC (Merry Year Social Company), she is a hands-on strategist dedicated to building place-based social innovation and impact-driven startup ecosystems. She focuses on discovering and nurturing local ventures across Korea while designing and implementing sustainable regional economic models. As a local startup ecosystem builder, she goes beyond startup support to establish governance frameworks in collaboration with local governments, private companies, intermediary organizations, and universities—strengthening the foundation of local ecosystems through strategies to counter population decline and foster region-specific industries.