KIM Hawon, founder and CEO of HaenyeoKitchenGroup.ltd, is a cultural entrepreneur from Jeju Island who transforms vanishing local assets into globally recognized brands. By blending the heritage of Jeju’s haenyeo (female divers) with immersive culinary and artistic experiences, she brings Korea’s coastal traditions to international audiences. In recognition of her innovative approach to tourism, culture, and regional revitalization, she was named a 2024 “Star of Tourism” by the Ministry of Culture and received the Young Venture Entrepreneur Award.