She is a cultural entrepreneur transforming local spaces into vibrant platforms for community and creativity. Born in Seoul in 1988, she studied Korean traditional dance and holds a master’s degree in Arts and Cultural Management from Hongik University. Since converting a hanok into a guesthouse in Sokcho in 2015, she has launched a series of lifestyle-driven spaces—including a café, hostel, travel center, co-working office, and pop-up store—welcoming over 100,000 visitors. Her work has been supported by national initiatives such as the Youth Village Project and the Local Creator Program. With a strong sense of place and people, she combines artistic vision with entrepreneurial strategy to build spaces that foster connection, belonging, and sustainable local growth.