Dr. SunWook Choi is a research fellow at KBS Broadcasting Culture Research Institute and serves as a board member of the Korean Society for Journalism & Communication Studies. He received a Ph.D. in communication and media studies from Chung-Ang University, South Korea, where he has worked as a lecturer at the graduate school of mass communication since 2013. He is primarily working on trends in digital media, public service media, audience behavior in media, and the relationship between soft power in foreign affairs and media. In the last 2 years he has published 2 books on these issues. Dr. Choi was a visiting researcher of communication studies at the Hans-Bredow Institute, Hamburg, Germany. Before his KBS research role, he worked as an assistant director for broadcasting engineering, new media service, and public policy. He was Founder and Director at DTV Korea, a non-profit company that led the public policy of national digital TV transition in South Korea, until 2009.<BR><BR>