Hochang Shin, Professor of the School of Communications at Sogang University, had served as the Chair for the Public Relations Division of International Communication Association(ICA) and was the President of Korean Academic Society for Public Relations(2005-2007) and is currently the President of Korean Association for Public Diplomacy. He had been(or is currently) consultant for various government departments and companies. He has published the several communication books: Unavoidable Public Relations, Public Relations Strategies, Government Public Relations: Theories and Strategies, Integrated Employee Communications, Marketing Public Relations Strategies, Strategic Communications, Assessing Public Diplomacy Activities and Handbook of Public Relations.