Chairman Song Sang-sub is a native of Jeju and obtained a Ph. D in tourism from Kyonggi University. He currently serves as an adjunct professor at Jeju National University and also as the chairman of Jeju Tourism Society, leading the way in developing local tourism industry and nurturing talents. In addition, he is actively involved as the CEO of Hallimpark and as a standing member of the Jeju Chamber of Commerce and Industry, as well as a director of Jeju Special Self-Governing Provincial Tourism Association, striving for the development of the local economy at the forefront of the tourism and economic sector. He is also serving as the chairman of the ESG management advisory committee of Jeju Tourism Organization, as an operating committee member of Korea Rehabilitation Agency, a director of Jeju Mecenat Association, a director of Jeju-Korea-Japan Friendship Association, and a director of Jaeam Cultural Foundation, actively working towards the social responsibility of companies, the development of local culture and arts, and international exchange and cooperation through his involvement in various community organizations in Jeju. Areas of interest include cultural tourism, attraction marketing, internal local tourism development, local residents\' participation, tourism impact, and healing tourism. In 2022, he was awarded the Minister of Foreign Affairs\' commendation for his work in promoting international exchange and cooperation.