Sung Jong Moon is the Professor of Cheju Halla University. He is completed a master’s of Hotel management at University of Nevada, Las Vegas, USA and a PH. D. in tourism management Hanyang University, Korea. He started his teaching career at Cheju Halla University since 1995. He was a member of the Presidential Commission on Policy Planning and a research fellow at the Jeju Chamber of Commerce and Industry's Regional Economic Research Institute. Professor Moon’s research area is focus on the eco tourism and festival event. He continually presents on issues related to eco tourism and tourism management.