Kim Hyuk-joo, CEO of BELOCAL Company, works hard to help the local business ecosystem grow continuously and to discover and nurture local brands and local creators. After gaining a lot of experience abroad through study and travel, he felt that Korea was a bit rigid. However, he expects that individual lifestyle choices will eventually appear in Korean business culture as well. From 2016 to the present, he has been recording and connecting people who are pioneering a new life through startups, with local issues as a topic with the companies they have created for 7 years.