Jin Hee-jong is a lecturer in the Department of Public Relations at Jeju National University. He is working to establish the concept of ‘Eco Legal Person’ academically and spread it to the public to have the legal right of self-preservation for important ecological resources to overcome climate and crises. He presented the ideology and vision of eco-friendly school lunches for the first time in Korea and provided a framework for national generalization. He is currently a member of the Jeju Olle Advisory Board. Previously, he served as a special professor at Jeju International University, as an audit committee member of the Jeju Special Self-Governing Province audit committee, and as an MC for the live radio current affairs program <Jin Hee-jong's Jeju Diagnosis> on KBS Jeju.