President JeongOk Hur studied business administration at Pusan National University and Pukyong National University and earned an MBA at the University of Baltimore. She served as director of lifelong education and dean of graduate school at Tamra University and served as CEO of ICC JEJU. There are many papers such as books on convention and urban management, convention and urban tourism, and the mediating effect of the urban image between the satisfaction and loyalty of MICE participants. She served as the dean of the Graduate School of Leisure Management at the Seoul School of Integrated Sciences and Technologies and is currently serving as the head of the Jeju Institute for Lifelong Education Promotion.