GOH Puay Guan is an Associate Professor at NUS Business School and Academic Director of the multi-disciplinary MSc in Industry 4.0. He also serves on the Board of Advisors of Log-hub AG in Switzerland, the Manufacturing Standards Committee of Enterprise Singapore, and a Mentor at corporate innovation platform Plug and Play APAC. Before NUS, he held management roles in Sembcorp Industries and Toll Global Logistics with regional P&L responsibilities and in-country stints in South Korea, China, Indonesia, and Vietnam. During his management, Batamindo Shipping and Warehousing Pte Ltd was awarded the ASEAN Business Award for Growth (SME) by the ASEAN Business Advisory Council in 2013.