Prof. Boo Yun Cho is an Associate Professor of Business Administration at Jeju National University. Based on his work experience in the financial and IT industries, his research area ranges from services operations management to technology management with more than 50 publications and books on national and international platforms. He has extensive knowledge about Jeju Island while serving as a policy advisor for Jeju Special Self-Governing Province. He spent three years teaching at Higher Colleges of Technology, Dubai, UAE, where he had experience in exchange for MENA (Middle East & North Africa) and Muslim culture. He received a bachelor's degree in psychology, an MBA in business administration, and a doctorate in business administration from Korea University.