Donghyun BYUN is the executive director of the Seoul Tourism Organization's International Tourism & MICE Division. He has been engaged in tourism and marketing for the past 30 years and is an expert with field understanding and practical experience. He worked for Northwest Airlines and served as Executive Account Director for the Lacek Group Korea, a division of OgilvyOne, responsible for marketing strategies and tactical campaign development. He was the Managing Director of Korea of the Canadian Tourism Commission and his role was executing programs and promotional events within the region. He was president of Jtrip Inc. from 2016 which was established to respond to the need for a travel-specialized Korean-run large inbound tour operator to spearhead Jeju’s tourism and culture industry. Donghyun BYUN earned his B.A. from Sogang University and his M.B.A. in hotel tourism management from King Sejong University.