Prof. Eunkyu Shine is actively dedicating his efforts to the prosperity of the health administration and industry as a devoted educator of the health administration department at Dongseo University. He has endeavored to study attracting foreign patients, medical tourism, and the development of medical services based on regional resources, leading national projects regarding the health and medical service industry, and several studies of health administration. In the meantime, he has been active in both educational and industrial fields, being a member of the Medical Tourism Assistance Council in Jeju and a consultant on medical tourism in Busan. Recently, Eunkyu Shine has vitalized both sides of the field with several educational and industrial advisory activities and academic approaches, studying the preference for the national image of countries subject to medical tourism.