In this era of unlimited global competition, the value of branding as intangible property is crucial not only for companies but for regions and nations as well. It is commonly understood that regional and national branding have great influence upon many sectors, including the attraction of international tourism and investment, the trade industry, and more. Korea has advanced its development in nearly all aspects, including economy, society, and culture; however, the nation’s concern and needs for increasing its international role and contribution are growing, along with its self-criticism for not yet having secured the international status commensurate with its capacity.
At the same time, the “soft power” of women, in traits such as delicacy, sensitivity, and creativity, is increasingly recognized and valued. In this session, we will discuss ways to enhance Korea’s continued sustainability and global competitiveness, including the development of Jeju’s branding from the perspective of women. Recalling the importance of intangible property such as design and brand that, in the 21st century, largely determine value, we will attempt to identify ways to differentiate Jeju’s intrinsic culture and unique identity.

- Moderator
RYU HyunSoon (Chairperson / News Commentator, Jeju Women Governance Forum / Korean Broadcasting System)

- Main Speaker
Anna Fang (CEO, Anna Fang Public Relations)

- Presenters
KIM Eun-Shil (Professor, Ewha Womans University)
KIM Hyo Seon (President, The Women’s News)
PARK Sunny (Chairperson, Korea Media Rating Board)
LEE Hyae Kyung (Chairperson, International Women’s Film Festival in Seoul)

- Rapporteur
IM AeDuck (Professor, Teaching Social Policy and Practice at Jeju National University)