FORUM

The 5th Jeju Peace Forum was held on an island where humans and nature co-exist harmoniously, and love for mankind is practiced. It is hoped that this event will serve as a significant opportunity to further discussion for "a common vision for mutual benefit and common prosperity."


Host: Jeju Special Self-Governing Province, International Peace Foundation, East Asia Foundation, JoongAng Ilbo 

Organizer: Jeju Peace Institute 

TIME ORGANIZATION SESSION ROOM
14:10 ~ 15:30 [Plenary Session VI]: (Nation Branding) “Nation Branding in Global Context: Trends, Issues, and Practices”
[전체회의 VI]: (국가브랜드) “국제적 맥락 속의 국가브랜드: 추이, 현안 및 실행전략”
Grand Ballroom
Chair
YIM Sung-joon (President, Korea Foundation)

Presenters
(1) “Korea’s Nation Branding Strategy”
EUH Yoon-Dae (Chairman, Presidential Council on Nation Branding)
(2) “Nation Branding: Global Trends”
Simon ANHOLT (Advisor to UK Government on Nation Branding; member of UK Public Diplomacy Board; Editor of Place Branding and Public Diplomacy)
(3) “Korea's Nation Branding Index” (TBD)
LEE Dong-Hoon (Principal Research Economist, Samsung Economic Research Institute)

Discussants
CHO Dong-Sung (Professor, Seoul National University)
Nicholas J. CULL (Center on Public Diplomacy, University of Southern California)

사회
임성준(한국국제교류재단 이사장)

발표
(1) “한국의 국가브랜드 전략”
어윤대(대통령 직속 국가브랜드위원회 위원장)

(2) “국가브랜드: 국제적 추이”
Simon ANHOLT(정책자문/안홀트 국가브랜드 지수 개발자)

(3) “한국의 국가브랜드 지수”
이동훈(삼성경제연구소 경영전략실 수석연구원)

(4) 주제 (TBC)
Bernard SPITZ(BSConseil 창업자 겸 CEO)

토론
김유경 (한국외국어대학교 교수/한국광고학회 회장)
조동성(서울대학교 교수)
Nicholas CULL(미국 남가주대학교 교수)

Speaker

목록