Events

The 6th Jeju Forum evaluated the challenges and opportunities the rise of China and the reunification of the Korean peninsula will offer. The Forum also took note of the great potential of new growth on the basis of the Asian entrepreneurship. With this background, various programs on Korea-China economic cooperation are prepared. The contents of new standard and its perspectives were reviewed. New growth potential, creative industry, new leadership, the future of education and the role of women were also addressed. Peace and common prosperity on the Korean peninsula and East Asia through the promotion of mutual understanding was discussed. The cultural exchanges and fusion in East Asia was reviewed and we evaluated how it is promoting the sense of community among the Asian peoples. Various issues of peace in East Asia such as the resolution of the North Korean nuclear problem, historical reconciliation and maritime security are among the topics. The recent natural disaster of Japan was reviewed and among the related topics are how to deal with the climate change and natural disasters.

Host: Jeju Special Self-Governing Province, International Peace Foundation, East Asia Foundation, JoongAng Ilbo 
Organizer: Jeju Peace Institute 
TIME ORGANIZATION SESSION ROOM
15:30 ~ 16:40 [2-C] Leap to the Leading Brand: Future and the Present of Nation/Local Brands
리딩 브랜드로의 도약: 국가/지역 브랜드 현황과 미래
Crystal Hall C
Main Speakers
KIM, Yoon-jung (Professor, Tamna University)
LEE, Nahm-sik (President, Jeonju University/Member, National Brand Committee)

주제발표
김윤정(탐라대학교 교수)
이남식(전주대학교 총장/국가브랜드위원회 위원)

The global market is becoming increasingly competitive while the technical gap is narrowing. Therefore, brand value as an intangible asset is now more important than any other factor. As such, it is necessary for both central and local governments to prepare a long-term plan in order to improve the Korea’s national brand and Jeju’s local brand image and to increase competitiveness.
- How are the Korea’s national brand and Jeju’s local brand?
- What is the major task to increase national and local brand value?

글로벌 시장에서는 가격경쟁이 갈수록 치열해지고 기술격차가 점차 좁혀져 가고 있습니다. 따라서 무형 자산인 브랜드 가치를 높이는 것이 무엇보다 중요하며, 기업뿐만 아니라 국가와 지역 역시 브랜드 이미지 개선 방향을 찾고 지속적인 경쟁력을 갖기 위한 장기적 계획을 세우는 것이 필요합니다. 본 세션은 한국의 국가 브랜드와 제주 지역 브랜드의 현황과 리딩 브랜드로 도약하기 위한 주요 과제에 대해 논의해 보고자 합니다.
- 한국 국가 브랜드와 제주 지역 브랜드의 현황은 어떠한가?
- 국가/지역 브랜드 가치 제고를 위한 주요 과제는 무엇인가?

Speaker