FORUM

The 7th Jeju Forum for Peace and Prosperity reviewed these changes within historic context and highlight the future of Asia. The work of the forum was to pursue peace and common prosperity of the region on the basis of a sense of community. The interdependence and cultural fusion in Asia are surely contribute to the promotion of this sense of community. The issue of common prosperity was addressed and the potentiality of new growth on the basis of Asian entrepreneurship was explored. New growth engines, future of the IT industry, environmental conservation, sustainable management, financial cooperation, official development assistance, welfare expansion, city design, and the role of women are among the forum's topic.


Host: Jeju Special Self-Governing Province, International Peace Foundation, East Asia Foundation, JoongAng Ilbo 
Organizer: Jeju Peace Institute


TIME ORGANIZATION SESSION ROOM
09:00 ~ 10:20 [6-B] Logistics Industry & Distribution Channel
물류산업 & 유통채널
Crystal Hall B
[China Magazine]

Moderator
KIM, Hyuk-kyu (Chairman, EDD Holdings Co., Ltd)

Presenters
YANG, Tao (President, Ohill International.(U.K.) Ltd.)
ZHAO, Huizhe (President, UNITED S&S(BEIJING) INTERNATIONAL Co., Ltd.)
ZHANG, Xu Hua (Executive Vice President secretary general, US-China Economic& Trade Promotion Association)
LIU, Yan Ning (Vice Chairman, China Culture for the promotion of Nationalities Trade)
PENG, Hong (President, China National Green Food Industrial Limited Company)
LEE, Sang-jo (President, Yeosu Gwangyang Port Authority)
KOO, Ja-kweon (Vice Chairman, EastarAir Finance Group)

Rapporteur
HAN, Jun (Professor, aSSIST)

사회
김혁규 (㈜이디디홀딩스 회장, 前 경남도지사)

발표 및 토론
양타오 (Ohill International.(U.K.) Ltd. 사장)
조혜철 (연합성세북경국제무역유한회사 사장)
장쉬화 (미국중미경제무역촉진회 집행주석)
리우엔닝 (중국민족무역촉진회 부회장
펑훙 (중국그린식품실업유한회사 사장)
이상조 (여수광양항만공사 사장)
구자권 (이스타항공 금융그룹 부회장)

라포터
한군 (서울과학종합대학원 중국경영원 부원장.교수)

In the business environment like China, with its vast land mass and rapid change, establishing a complete logistics system and appropriate distribution channels, providing consumers with products in a timely manner is the key to success.
E-commerce is becoming universal and we are witnessing the advent of an era of social marketing. Shopping malls and department stores are upscaling and intermediate margins are being minimized as transactions increasingly occur directly between producer and consumer. Moreover, closer cooperation between online and offline entities and the utilization of real-time data for analyzing sales trends and managing customers are becoming the norm.
Against this backdrop, we will invite business figures from various fields in China, such as indigenous and multinational logistics companies, and both online and offline distribution channels, i.e. department stores, franchises, telephone sales businesses and e-commerce, to share their success and failure stories. Through these examples, we will discuss the experiences and matters of caution for tapping into the various Chinese distribution channels, on the basis of which we will conclude a new business model with minimal risks.

중국처럼 국토가 넓고 변화가 급속한 사업 환경 하에서는 완벽한 물류 시스템의 정착과 적절한 유통채널을 통해 소비자에게 적시적으로 상품을 공급하는 것이 사업 성공의 관건입니다.
세계적으로 전자상거래의 보편화, 소셜마케팅 시대의 도래, 백화점을 비롯한 쇼핑몰의 대형화, 생산자와 소비자간 직거래 방식으로의 전환을 통한 중간마진의 최소화, 온라인과 오프라인간의 협력강화, 판매동향 분석과 고객관리 차원에서 실시간 정보데이터화 등이 대세입니다.
이와 관련, 중국 내 토종 및 다국적 물류업계 인사들과 온라인과 오프라인 유통채널 인사들, 즉 백화점 업계, 프랜차이즈 업계, 방문판매업계, 전자상거래 업계, 인사들의 성공과 실패 사례를 소개하고, 중국 내 각종 유통채널 진출 시 노하우 및 유의점 분석을 통하여 리스크를 최소화할 수 있는 새로운 사업모델을 정리하고자 합니다.


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