FORUM

The 7th Jeju Forum for Peace and Prosperity reviewed these changes within historic context and highlight the future of Asia. The work of the forum was to pursue peace and common prosperity of the region on the basis of a sense of community. The interdependence and cultural fusion in Asia are surely contribute to the promotion of this sense of community. The issue of common prosperity was addressed and the potentiality of new growth on the basis of Asian entrepreneurship was explored. New growth engines, future of the IT industry, environmental conservation, sustainable management, financial cooperation, official development assistance, welfare expansion, city design, and the role of women are among the forum's topic.


Host: Jeju Special Self-Governing Province, International Peace Foundation, East Asia Foundation, JoongAng Ilbo 
Organizer: Jeju Peace Institute


TIME ORGANIZATION SESSION ROOM
10:50 ~ 12:10
[7-B] Brand Management and Effective Marketing
명품 브랜드 관리와 효율적인 마케팅
Crystal Hall B
[China Magazine]

Moderator
QIU, Yong (Deputy Executive Editor, Global Entrepreneur magazine)

Presenters
HUANG, Yong Yi (Chairman, GuiZhou Maotai Liquor Industry Operation and Management Co., Ltd.)
NI, Jie (Chairman, LvYuan Investment Holdings Group)
SONG, Guo Xing (President, ShanDong ShanTai Group Co., Ltd.)
LI, Fang Rui (President, JingZhu Tibetan Medicine Group Co., LTD)
LAN, Feng ( CEO, Beijing antique club)
WANG, Jun (Deputy Executive Editor, Sinobioway group co., LTD)
KIM, Hee-nam (President, EDD Holdings Co., Ltd.)
SONG, Eun-kyung (President, BESECA Company)

Rapporteur
HAN, Jun (Professor, aSSIST)

사회
치우융 (환구기업가 사장

발표 및 토론
황용이 (귀주마오타이주업운영관리유한공사 회장)
니제 (녹원 전기자동차 그룹 총재)
숭궈싱 (산동산태그룹 사장)
리팡루이 (징주티벳의약그룹 사장)
란펑 (북경앤틱클럽 사장)
왕준 (시노바이오웨이그룹 사장)
김희남 (㈜이디디홀딩스 대표이사)
송은경 (㈜베세카 대표이사, 국가브랜드 위원회 위원)

라포터
한군 (서울과학종합대학원 중국경영원 부원장.교수)

China is becoming the world’s largest consumer market, which in turn offers foreign companies great opportunities. As price competition becomes fierce, raising product awareness by providing a friendly image for consumers and enhancing brand value through social activities and PR strategies in line with consumer trends are important factors in marketing. Furthermore, these activities play decisive roles for increasing domestic sales and generating profits.
Through this session, we intend to explore the unique and rapidly changing business environment of China, discuss the case of a certain company that has succeeded in brand management, suggest ways to develop and manage a top-ranking brand, and advise on marketing channels and techniques appropriate for China’s business environment.

중국이 세계 최대 소비시장으로 급속히 성장함에 있어 외국기업에게도 좋은 기회로 다가오고 있습니다. 가격경쟁이 치열해질수록 기업의 적극적인 사회적 활동과 소비트렌드에 맞는 홍보전략을 통하여 소비자들에게 친화적인 이미지 제공하고 제품의 인지도를 제고하며 브랜드가치를 향상시키는 것은 마케팅의 중요한 요소로 작용되고 있을 뿐만 아니라 내수 판매확대 및 이윤창출에 결정적인 작용을 합니다.

급격히 변화하고 있는 중국 특유의 사업환경을 살펴보고, 성공적으로 브랜드 관리를 한 기업의 경험과 사례 중심으로 의견을 교류하고, 명품으로 브랜드를 관리하는 방안 및 현실에 부합된 바람직한 마케팅 채널과 기법에 대한 방향을 제시하고자 합니다.

Speaker

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