The 7th Jeju Forum for Peace and Prosperity reviewed these changes within historic context and highlight the future of Asia. The work of the forum was to pursue peace and common prosperity of the region on the basis of a sense of community. The interdependence and cultural fusion in Asia are surely contribute to the promotion of this sense of community. The issue of common prosperity was addressed and the potentiality of new growth on the basis of Asian entrepreneurship was explored. New growth engines, future of the IT industry, environmental conservation, sustainable management, financial cooperation, official development assistance, welfare expansion, city design, and the role of women are among the forum's topic.

Host: Jeju Special Self-Governing Province, International Peace Foundation, East Asia Foundation, JoongAng Ilbo 
Organizer: Jeju Peace Institute

13:40 ~ 15:00 [8-F] Strategy for Urban Brands to be the Hub of the Universe
국가경쟁력의 글로벌 트렌드 - 지역사회와 국가경제의 시너지효과
Diamond Hall B
[Seoul School of Integrated Sciences & Technologies (aSSIST)]

LEE, Nam-sik (President, aSSIST)

Main Speaker
LEE, Bae-yong (Chairperson, Presidential Council on Nation Branding)

KIM, Jae-hyun (Professor, Konkuk University / Former Director, Community Business Center, The Hope Institute)
SONG, Hee-yhon (Chairman, Songdo global university campus Foundation)

KIM, Ji-young (Senior Researcher, Institute for Industrial Policy Studies)

이남식 (서울과학종합대학원 총장)

이배용 (대통령직속 국가브랜드위원회 위원장)

김재현 (건국대학교 교수)
송희연 (송도글로벌대학운영재단 대표이사)

김지영 ((사)산업정책연구원 선임연구원)

Fierce competition among countries and regions is taking place in this era of globalization and the winners secure sustainability, while those that fail to adapt to change will decline in power. Modern society recognizes a nation as a brand, and the importance of branding as an intangible asset capable of adding high value is becoming increasingly vital. This has led to a heightened interest in management and in fostering strategies of national and regional brands. In this session, we will devise a plan to strengthen national competitiveness by approaching Korea’s brand management and sustainability from the varied perspectives of society, culture and education.

세계화 시대는 국가와 지역 간의 경쟁이 치열하게 일어나는 시대이며 이 경쟁에서 승리하는 국가와 지역은 지속가능성을 확보하게 되고, 세상의 변화를 따라가지 못한 국가와 지역은 쇠퇴하기 마련입니다. 현대사회는 고부가가치를 창출하는 무형자산으로서의 브랜드 자산에 대한 중요성이 높아지면서 국가를 브랜드로 인식하게 되었고 이에 국가, 지역 브랜드의 관리 및 육성 전략에 대한 관심이 높아지고 있습니다.
본 세션에서는 대한민국의 브랜드 경영과 지속가능성을 사회적인 측면, 문화적인 측면, 교육적인 측면 등 다방면으로 접근하여 국가 경쟁력을 제고하는 방안을 모색합니다.