ZHANG Zheng
Institute for Culture Creativity, Tsinghua University 중국 칭화문창원
Deputy Dean 부원장


POSITION HELD
Ph. D. in School of Journalism and Communication, Tsinghua University
Associate Professor of School of Journalism and Communication, Tsinghua University
Deputy Director of National Research Center for Cultural Industries, Tsinghua University
Deputy Dean of Institute for Culture Creativity, Tsinghua University


EDUCATION
B.S. in Nankai University 2001
Master of Education in Peking University 2004
Ph.D.in Tsinghua University 2007


WORK EXPERIENCE
Postdoctoral fellow in Management Science and Engineering, School of Economics and Management, Tsinghua University 2007-2009
Faculty in School of Journalism and communication, Tsinghua University 2009- Current
Giving lectures in Introduction to New Media, New Media Workshop, Social media applications
Giving lectures in master’s course Cultural and creative industries
Presiding over Culture Creativity industries lecture


RESEARCH EXPERIENCE
 Research directions are the development of new media and people, the study on audience and effect of new media, digital culture industry, culture industry and regional economy etc.
 Since 2004, I have Presided over one project in The Natural Science Foundation of China, three projects of provincial-level. I participated in three major projects in National Planning Office of Philosophy and Social Science as the head of sub projects. I also took part in dozens of provincial and ministerial level projects.
 Published more than 20 papers in numbers of national core journals, international conferences and authoritative media.
 Co-authored two books.
 Hired as new media business planning consulting expert in multiple enterprises.
 Hired as counsellor in numbers of Culture Industry and enterprises.